Neon Party sprinkles a little sparkle of fun with Sunnybank Plaza for Christmas.
「"Neon Party's custom Christmas LED neon sign selfie set was a resounding success for Sunnybank Plaza's "12 Days of Deals" campaign. These vibrant and engaging LED neon signs, including a captivating Gingerbread House, a playful "Naughty or Nice" display, and festive 3D Christmas trees, transformed the shopping center into an interactive winter wonderland. Customers enthusiastically embraced the selfie set, sharing photos on social media with @experiencesunnybank and #experiencesunnybank for a chance to win a $500 gift card, significantly boosting online engagement."」
Sunnybank Plaza is a sub-regional centre located on Brisbane's southside, anchored by Coles, Kmart and HOYTS Cinemas. It also includes over 135 specialty stores and more than 25 authentic Asian restaurants, offering customers a unique cultural, dining, entertainment and shopping experience. The centre has a multicultural customer base, with many local residents originating from Taiwan and China.
Sunnybank Plaza had a fun and interactive Christmas Opportunity waiting to be explored at their shopping centre during Christmas and needed a little LED neon magic to bring customers into their winter wonderland.
As advertised online via their Social Media and website, Sunnybank Plaza invited customers to have fun while saving on their Christmas shopping and enjoy the festive season with "12 Days of Deals " With a variety of deals available such as 1 day only SUPER deals and 12 day long SAVVY deals too!
Encouraging customers to enjoy themselves by snapping a pic at Sunnybank Plaza's custom LED neon Christmas selfie set during the 12 Days of Deals savings challenge and tagging themselves at Sunnybank Plaza in their photos on social media with a @experiencesunnybank & #experiencesunnybank for their chance to WIN a $500 Experience Sunnybank Gift Card.
Sunnybank Plaza engaged customers in-store as part of a targeted advertising campaign which included physical advertising, online and digital marketing for optimum visibility and engagement - in particular with these festive vertical display stands advertising the fabulous festive photo fun to be had as part of the 12 Days of Deals savings Challenge but also during the festive season at Sunnybank Plaza!
The Challenge
Sunnybank Plaza aimed to elevate its Christmas decor as a central element of its multi-level marketing campaign for the festive season. The objective was to significantly increase foot traffic and customer spending, creating a vibrant and cheerful atmosphere for Christmas shoppers. To achieve this, LED neon signage was strategically installed in front of Kmart and adjacent to Westpac. These signs were designed to encourage a fun and engaging Christmas shopping and entertainment experience, reflecting Sunnybank Plaza's commitment to providing an exciting and memorable festive season for its patrons. The LED neon signs were paramount to this initiative, needing to be as captivating as they were interactive to truly resonate with visitors.
The Solution
Neon Party partnered with Sunnybank Plaza for their Christmas marketing campaign, providing custom LED neon signs for a selfie station, including a Gingerbread House, a "Naughty or Nice" sign, and three Christmas trees. These signs were part of the "12 Days of Deals" promotion, encouraging social media photo sharing for a chance to win a $500 gift card, and the campaign was promoted through physical, online, and digital marketing.
The Results
The final results included 4 graphic LED neon signs that were specifically 4 LED image-based signs, a Gingerbread House and 3 3D Christmas trees; and one text-based LED neon sign reading, "Have you been Naughty OR Nice this year?". The Gingerbread House and 3D Christmas trees featured a vibrant mix of traditional Christmas colors, including: Red and Green, Lemon Yellow, White, and fun decorative colours such as Orange, Ice Blue, Deep Blue, Deep Pink and Electric Blue respectively on the Christmas Trees and the decorations on the Gingerbread house. The LED neon signs perfectly matched the Festive season theme as well as the intentions of fun during the Christmas season.
1. Neon sign_House model parameter
|
ITEM |
Gingerbread house neon sign |
|
SIZE |
172.7cm x 208.7cm/67.99" x 82.17" |
|
COLOUR |
Red, Green, Lemon Yellow, White, Warm White, |
|
BACKING |
Cut Around clear acrylic |
|
INSTALLATION |
Screw fixing |
|
APPLY |
Indoor sign |
2.Text neon sign—"Have you been naughty OR Nice this year?" 5 combined LED neon text-based signs.
|
ITEM |
"Have you been" text neon |
|
SIZE |
115cm x 27.7cm/45.28" x 10.91" |
|
COLOUR |
White |
|
BACKING |
Cut around clear acrylic |
|
INSTALLATION |
Screw fixing |
|
APPLY |
Indoor sign |
|
ITEM |
"this year?" text neon sign |
|
SIZE |
79.6cm x 28.1cm/31.4" x 11.06" |
|
COLOUR |
White |
|
BACKING |
Cut around clear acrylic |
|
INSTALLATION |
Screw fixing |
|
APPLY |
Indoor sign |
|
ITEM |
"Naughty" text neon sign. |
|
SIZE |
64cm x 32cm/25.20" x 12.60" |
|
COLOUR |
Warm White |
|
BACKING |
Cut around clear acrylic |
|
INSTALLATION |
Screw fixing |
|
APPLY |
Indoor sign |
|
ITEM |
"nice" text led neon sign |
|
SIZE |
49cm x 26.8 cm/19.29" x 10.55" |
|
COLOUR |
Warm white |
|
BACKING |
Cut around clear acrylic |
|
INSTALLATION |
Screw fixing |
|
APPLY |
Indoor sign |
|
ITEM |
"or" Text Led neon sign |
|
SIZE |
34cm x 26.4cm/13.39" x 10.39" |
|
COLOUR |
White |
|
BACKING |
Cut Around clear acrylic |
|
INSTALLATION |
Screw fixing |
|
APPLY |
Indoor sign |
The feedback and review
The positive reception was evident across social media platforms, with users flocking to share their experiences. Influencer partnerships, like the one with "yingthefoodie," effectively highlighted the diverse deals and the aesthetic appeal of the neon signs, drawing widespread attention with the post receiving 106 likes. Comments from customers like "So_matcha_food" ("Love these deals "), "Subtle.staple" ("Love a deal! "), and "Klnomz" ("Yessss ") showcased genuine excitement and appreciation for both the promotions and the "gorgeous," "absolutely beautiful," and "super cute" LED neon signs. This overwhelmingly positive feedback underscored the LED neon signs' success in creating a fun, festive atmosphere and driving customer interaction.
Neon Party: The Glow Up Experts
At Neon Party, we're all about helping brands light up their identity with custom LED neon signs that are bold, beautiful, and built to last. Whether you're launching a new business or looking to give your space a glow-up, get in touch today for a free mockup and quote.
Neon Partys provide customisable logo neon signs for office, studio and business space, just tell us about your need or upload your image/ logo to us, that you can get free mockup and quote, More conveniently, you can create text neon lights with our online tools.
